Internet offers a world of opportunities for fast-growing businesses. Online presence is the way of the future for any company and the first step to establishing a foothold online is to have a good and attractive website.
We are living in an era where you can get a website easily. And you could bring a whole IT team together to take care of this task. On the contrary end of the spectrum, you can just get a website builder and make a serviceable website in no time. However, the most cost-effective and impressive way to go about it is to hire an expert WordPress developer to get the job done.
Regardless of whatever business you choose, the website’s fundamentals will remain the same. To be successful, a website needs to be solidly designed, well-thought-out, and most importantly – user’s friendly.
The last feature is more important than many businesses realize. As the Internet is an attention economy, therefore, making a site user-friendly is a must nowadays. Studies show that user attention spans are getting shorter and shorter, with this in mind; here are the main points you need to focus on to get the most out of your website.
Ensure Website Stability:
To make your online presence felt, your website needs to be running at all times at a good rank. It would not matter how attractive your website looks and how user-friendly it is if users won’t be able to see it because it is not ranked. This means that it needs to be optimized and well developed to achieve the downtime possible.
Website development (AT –WEBSITE DEVELOPMENT PAGE) is not an easy task, even for seasoned experts. Things “change” all the time. For that, a developer asks questions like what are the objectives and goals for the project? What can actually be gained, and in what time frame? What will happen if the plan change in the middle of development? All these questions need to be answered if you are going for a functioning website. Failing to do so at the start, results in instability in the development process. This will result in complications, which in turn cause downtime – which you have to avoid at all times.
Focus on Accessibility:
Another important aspect that should be on top priority when designing a website is accessibility. This step makes sure that your website works well on all browsers and on all platforms.
For many businesses designing a website that is really good-looking on desktop devices comes first. The thought of being accessible on mobile, or through apps is often something of an afterthought. This way of doing tasks is counterproductive in the online environment, for a few reasons.
Firstly, a staggering amount of searches– traffic mostly comes from mobile devices. Users stumbling onto your website on their mobile devices are not the exception but the norm. You should make your website as appealing as possible.
Google has made mobile-friendliness a ranking factor for searches from mid-2021. This means that making sure a website is optimized for mobile users is not only essential for users’ experience, but for SEO perspective as well. This is why companies who want to do build a strong online presence should focus on making their websites as accessible as possible from start.
Design for Navigability:
Making sure your website is accessible and stable should be the first priority of any company when planning it out. And now take care that it is designed to be as easy to navigate should be your second one.
True, there are many angels of website design that need attention, and at the end of the day, you need to cover all aspects. Still, navigability is probably the most important as the cornerstone of a good user interface, and luckily, getting it is not that difficult, if you put your effort into it.
Use the attractive palette on your website to emphasize some elements on each page of the site. There are no hard and fast rules for this purpose just using bold colors and contrast on elements of your design works and creates a clear visual hierarchy. Also, incorporate striking designs to emphasize the highlighting points that a user would find most useful. Make sure everything on the website is labeled clearly and each detail on every page should be marked and can be recognizable immediately.
Incorporating a working search function into the design is important. It does not have to be the focus of user attention at all times, but it should be easy also. This is just one of many tested methods of improving the UX https://xd.adobe.com/ideas/career-tips/15-rules-every-ux-designer-know/ on your website.